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Samiul Islam
Aug 03, 2022
In General Discussions
Traditional vegetable market: supplier -> (possibly multiple layers) distributor -> farmers market/supermarket/vegetable market -> waiting for consumers to buy; The community group buying is: consumers place orders -> platforms place orders to suppliers -> fulfillment (warehousing and distribution) suppliers -> platforms -> group leaders (direct sales points) -> finally consumers pick up Community group buying has an online + offline mode, with three key points: Consumers place online orders in advance The platform delivers to the supplier and fulfills the contract The goods will be delivered to the group leader the next day, and consumers will pick them up Simplified expression: consumer -> group leader (platform and supplier) -> consumer 2. Core element 1: target user groups (price sensitive + next day + self-pickup) From the analysis of b2b data the business characteristics of community group buying, it is different from the pre-warehouse or home/store model, which is aimed at users who pursue time efficiency and are insensitive to price. , they pay more attention to cost performance and can accept self-pickup the next day. That is to say, low-cost explosives are definitely the biggest factor for consumers to buy in community group shopping, especially in categories with high price elasticity such as fresh food and daily chemicals. From the current products, it can be seen that they are all taking the route of low-cost explosive products.
The Community Group Buying Is: Consumers Place Orders content media
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Samiul Islam

Samiul Islam

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