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Pappu Sheikh
Apr 10, 2022
In General Discussions
How do you use Recency in your marketing efforts? Let's say Latest Mailing Database you have 5,000 customers in your database and can only Latest Mailing Database afford to mail 1,000 of them. Simply sort your database by Recency (most recent) and you will have 1,000 customers that are most likely to respond to your promotion. Frequency Frequency is simply the Latest Mailing Database number of "transactions" that a customer has made with you since they have been added to Latest Mailing Database your database. Again, the best predictor of future behavior is past behavior. Someone that has purchased from you three times in the past year is likely to purchase again. The "transaction" does not necessarily have to be Latest Mailing Database a monetary purchase. It can be any type of contact that you can reasonably measure such as a web visit, a phone call, a completed form. Of course it definitely includes any and all Latest Mailing Database purchase transactions.
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Pappu Sheikh
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