A friend asked me a question today.
He said: I have read all your articles. I have questions about keywords. I want to make a new product, but I don’t know which keywords to use. How should this be handled?
Today I will start with a few tools and teach you how to generate keywords for new products without knowing the product.
There are three tools in total, allowing everyone to learn to generate keywords for new products in ten minutes.
Not much to say about tools.
1. Instant Data Scraper
screenshot of instant-data-scraper tool
Instant-Data-Scraper is a Google Chrome plug-in. Do a Google search for instant data scraper and the first result is this.
Search for instant-data-scraper and click on the first search result
Open the first search result. And click "Add to Chome", and select: Add extension in the pop-up prompt box.
Click to add to chrome
At this point, our first tool is installed in email list your Google Chrome. As shown below. The logo of a small red and white circle resembling a swimming ring is.
extension logo
Instant-Data-Scraper is actually a web content scraper.
With him, we can grab the keyword data we want to get.
Now we need to think about it, where do we go to grab the data?
In fact, there is a very good platform. Many of our colleagues display products there, and those who are basically engaged in foreign trade also know that, yes, it is Alibaba International Station.
Alibaba International Station
Let's take a product that is more popular this year as an example to explain it.
-Non-woven
Even if we don't know about non-woven fabrics, Baidu translates at least one keyword: nonwoven fabric.
Put this word into Alibaba search. You get a huge list, I'm showing 100 pages here. Then grab the words in these 100 pages, and you can get the keywords we want.
Search nonwoven-fabric in Alibaba
Next, we click on the instant-data-scraper extension icon that we just installed.
instant-data-scraper operation interface
Click try another table.
Click on try-another-table
Position the red selection box in the product search result area of Alibaba, as shown below.
Search results area
Search Results Area 2
Then click: locate "next" button.
Click the locate-next-button button
Then, right-click in the Ali search result page: turn the page button.
Position the page turn button
Through these two parts, one is to determine the grabbing area, and the other is to determine the page turning position.
Next instant-data-scraper, it can work.
Click, in the operation interface: start scrawling
Click start-crawling to start crawling data
At this point the tool starts crawling the data.
Notice:
Recently I noticed that Alibaba will open a new page during the crawling process, just close the newly opened page (don't close the crawling page)
If the crawling process stops automatically, you can return to the operation interface and click: start crawling.
As for how much data to grab, if you have the patience, you can grab all the 100 pages of Alibaba search results, or you can grab dozens of pages, which is almost the same. For time reasons I only crawl 30 of them.
After crawling, click on the operation interface: CSV or XLSX to download the crawling results in the format you want. (I chose CSV)
Select download format
Download and save the file to the appropriate disk location.
Next, bring out the second tool.
2. online word counter
Online word counter is a single word frequency analysis tool.
open the Web page.