How to Capitalize On A Rush of New Visitors By Josh Gallant on August 29th, 2021 in Landing Page Optimization | Be the first to comment When you get a massive rush of landing page visitors, it’s common to have one of two feelings: “Awesome! Keep the traffic coming!” Or… “Oh no! How do I handle all this new traffic?” TBH, you might have both feelings at the same time, and that’s totally normal! However you react to this big change, you’ll be better prepared for it if your landing page is ready to convert big traffic numbers. Depending on your traffic source and conversion rates, you might need to give your landing page or sales page some TLC.
This blog post will teach you how to evaluate a landing page traffic surge, maximize its conversions, and smoothly lead those conversions down your pipeline. First Things First—Assess Your Traffic Situation Before you decide what to do with your traffic explosion, you’ve gotta understand two things: your traffic source and its conversion rate. When you understand the main source of your new traffic, you’ll have an easier time giving those visitors a more consistent and buy email list enjoyable experience. You’ll get a better grasp of the context your visitors are bringing to your landing page when you know where they clicked your ad.
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Where are your new visitors finding your landing page? Most landing page sources—like search ads and social media—let you use URL tracking or integrations to track when they send you traffic. Check your website analytics and Google Analytics stats to find even more traffic sources and trends. Once you narrow down your traffic source, you’ll need to figure out if those newcomers are converting—performing your landing page’s marketing goal.