Analyze what works best and improve your strategy for next year. Take your learnings with you and get even more leads and conversions in 2022. Convinced and want to get started with corporate gifting campaigns on LinkedIn? Then don't forget to install a LinkedIn tag to analyze all your results. Do you reach the desired target group with your product? Or do you need to fine-tune things? You discover it when you report the analyses. This way you can generate even more conversions on LinkedIn.
Means that bad marketing and bad math Executive List works - so the people with shaky businesses chase them. Remember when Google 'king hit' affiliate marketers wiping out tens of thousands of business (or more) overnight? Google took their money when it had to. When it didn't have to, it wiped out their business. Google de-cluttered - deliberately. Australia Post has unintentionally de-cluttered. Leaving us marketers with two choices - do we get removed from the mail as part of the clutter? Or do we find a way to make the additional costs work.
Showing up like no-one else? The lazy and the irrationally cheap will get removed from the mail. The smart, the motivated and those who understand their business, their numbers and where their sales come from will stay in the mail. And they will be rewarded over time. As the novelty of getting mail increases, open rates will go up - readership will go up and so the response rates will go up. Pareto says 20% of the marketers will send 80% of the mail - they are the ones who have direct mail working extra hard for them. And are making the most money.